The Private Label Story

What Makes Us Different

The casket company born in a funeral home

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Flanner Buchanan Funeral Centers, the heart of our business operations, is a fourth-generation family-owned funeral service founded in 1881, currently operating 17 gorgeous funeral centers throughout Indianapolis. After years of paying the high cost of caskets, we did something exceptional to gain back control: In 2008, we started making our own caskets, cutting our costs by half! And this without sacrificing the quality our families had come to expect.

This unique beginning gives us the advantage over any other casket manufacturer: We’re a funeral service first, meaning we know first-hand what families are looking for and hoping to spend. And we know first-hand what funeral homes need in order to support their growth and earn their employees a meaningful income.

Why the name Private Label?

We call our product line Private Label because we’re here to serve you, not create a big fancy brand. That’s an important distinction.

Our beautiful caskets are designed by our team in Indianapolis and built overseas by skilled craftspeople. In fact, our standards of production are so high, we can afford to back each casket with a $2 million dollar liability policy.

Plus, we have anywhere from 6,000 to 7,000 caskets on hand at eight strategically located warehouses around the country, meaning we can deliver caskets anywhere from Seattle, Washington to Washington DC. More than that, Private Label has regional business consultants to meet with you and help you work out a customized plan that works best for your operation.

We believe there’s nothing, absolutely nothing, out there matching our level of quality, affordability, and service support. These are products you can be proud of and built into every model are the keys to improving your profitability.

Just the beginning

Although Private Label is a casket company, that’s just the beginning. Our product line also includes beautiful wood, metal and stone cremation urns along with specialized funeral home furniture items that are as practical as they are elegant.

Finally, being a successful funeral home business for well over a century, we can also offer you well-founded guidance on best practices to grow your business, refining your IT and accounting programs, controlling your inventory, motivating your staff and much more.

You see, for us, the long-game is about growing new and lasting relationships. It starts with Private Label caskets, but it only gets better from here.

Contact us to place an order or learn more.